Our Story


NFPD Brand - No Friends On Powder Days is an independently family owned snow apparel business. No Friends On Powder Days is Australian owned & designed snow clothing & accessories. Our snow clothing range consists of Tall Hoodies, Custom Hoodies, Long Sleeve Tees, Organic Tees and many more snow accessories.

NFPD - No Friends On Powder Days was created in twenty seventeen and was born out of our love of the famous powder from the Japanese alps.

NFPD is snow slang for ‘No Friends on Powder Days’. On fresh pow days, if you wait for your friends to get their shit together, chances are the resort trails will be tracked out before the day has even started!

But never go into the backcountry alone, bring the right avalanche safety gear and get the correct training. Having friends at the same skill level or better and not holding you back on a powder day is an awesome experience to share. You can cherish those all-time moments with and have a safe, responsible fun day out there.

No friends on powder days is a motto that you will hear in every snow town around the world! Powder days are a rare commodity and when its nuking down – you won’t want to miss the pow or the face shots.

Our mission

We want to inspire people to get outside and live a fun, active and passionate life through skiing or snowboarding. Our passion is living in the moment, embracing the mountain culture, feeling the sense of freedom and our connection to nature.

No Friends On Powder Days is a lifestyle brand that you can wear on the mountain, or in the streets. We create simplistic timeless designs which are environmentally aware and sustainable.

We are proudly CHILD LABOUR FREE to manufacturing level. Child labour free is a certification that independently inspects and analyses supply chains for the use of child labour.